999 wins Freeview's backing
999 Design, has been given a boost by Freeview after being selected as the only incumbent to be retained by the digital TV provider following a shake-up of its media agencies.
999 will continue to oversee Freeview’s below-the-line activity in 2008 following the hiring earlier in the year of DLKW, Grand Union and Mediaedge:cia to handle the company’s TV, outdoor and online advertising accounts and media planning and buying respectively.
The award-winning agency has been working with Freeview since 2004, when it was tasked with creating a more defined brand identity – designed to engage with consumers and develop a stronger, ongoing relationship between Freeview and its viewers.
In 2006, 999 came up with the digital TV service’s successful ‘Free TV Land’ campaign around the tag line ‘where great TV is free’, which is continuing to be used in Freeview’s 2007 Christmas TV campaign, created by DLKW.
Additionally, 999 has also been responsible for the creative direction of all retail point of sale materials and trade press ads as well as the original identity for the website and Freeview’s first ever TV advert in November 2006.
Freeview, which celebrated its fifth birthday this month by announcing that it is in 14 million UK homes - reinforcing its position as the most popular TV service in the UK – provides over 40 free digital TV channels, including BBC Three, ITV2 and E4, all for a one-off payment and no subscription.
Head of consumer marketing at Freeview, Sophie Alexander, said: “The enthusiasm and creativity that 999 Design has shown in the three years that we have been working with them, on all projects large and small, has been exceptional.
“Their dedication and highly professional account management has seen the agency become a core part of Freeview’s marketing team and we’re very pleased to be continuing our relationship with them as we continue to grow the Freeview brand.”