Suzuki Finance

The call came in from Suzuki Finance. The destination for the 2008 dealer incentive had been set. Two years ago it was New York, last year, Istanbul and this year! Oman.

The challenge was to incentivise dealers to sell Suzuki Financial products over a qualifying period with the the overall leaders being taken on a 5 star travel experience which was second to none. It was a tough challenge. Create and maintain interest in the incentive over a 7 month period.

Where did we start? Well, with Omanian culture being visually very rich, it didn't take long for us to find loads of inspiration for the campaign. And the end result. A great looking, impactful direct mail and digital campaign which ran over the duration of the promotion.